Today’s consumer is not only more comfortable with digital marketing, they expect it. Have you been to a football game lately? Look around you, most fans – even those with great seats, have their eyes on the jumbotron more than the field. Same thing at rock concerts, airports and doctors offices – call it the power of the screen and the medium of digital.
I had the opportunity to go to a Web Analytics meeting recently. One thing I enjoy about these types of social networking groups is that you always learn something new about online marketing.
I’ve heard about tag management before, but admittedly haven’t had much exposure to it. The seo side of my brains hears the words “tag” or “tags” and I immediately think Meta tags. So just in case you and I share the same school of thought, let me first define tag management. Tag management is the ability to manage user-generated tags or folksonomy within collaborative software. Tag management features and processes are put in place to encourage cross-user consistency, navigation efficiency and compliance with an existing taxonomy.
A Content Marketing Strategy That Works
It’s time to get strategic about your content marketing.
After all, it’s one thing to create compelling content that spreads via social media and ranks well in search engines. It’s quite another for that content to build an audience that builds your business.
The key to making that happen? Building authority thanks to that audience.
With that goal in mind, I’m happy to announce another free ebook for you. This is the second installment in a series I’m writing to give you a solid road map to developing a content marketing initiative that works.
This time I lay out a 7-step process that provides you with a solid strategy framework. There are also checklists of tasks and tactics within each of the seven steps.
Tips on Leadership from Hassan Bawab, CEO of Magic Logix, Leading Global Digital Marketing Agency
Hassan Bawab, Founder and CEO of Magic Logix, leading global digital marketing agency, shares some leadership tips after having recently been honored as a judge of a model executive leadership program along with fellow alumni executives of world class entities such as Mary Kay Inc., Dallas Cowboys Football Club and Group Excellence. The program is hosted annually by the Dallas Business Journal.
Dallas, Texas (PRWEB) August 29, 2012
Hassan Bawab, Founder and CEO of Magic Logix, leading global digital marketing agency, is frequently honored in the media for his outstanding leadership qualities.
Bawab built his company from scratch. He led the growth of Magic Logix into a Fortune 500 and large client serving entity with a process based operations approach, people committed to excellence, and partnerships that enable Magic Logix to provide consistent world class quality. He will be the first to say that leadership is about doing and showing as much as possible.
Magic Logix, leading global digital marketing agency, is looking forward to exhibiting at Shop.org , the Online Retail industry event of the year. All key retail companies have gone ecommerce, and all mainstream ecommerce operations are exhibiting. Magic Logix will be at Booth 916.
From the news release on Magic Logix winning SEOmoz Two-Minute SEO Best Practices Video Competition, here is the top ten list of white hat or ethical SEO best practices Magic Logix recommends to any business caring about raising their search engine rank.
Magic Logix Top Ten White Hat or Ethical SEO Practices:
There are two constants in my life: I am easily sold by a good marketing/advertising campaign, and I will drop everything I’m doing if some sort of oceanic documentary is on TV. So as you can imagine, it’s very easy for me to get caught up in the yearly Shark Week hysteria. The Discovery channel manages to convince me every year that my life will have no meaning if I miss shark week, while my inner aquatic documentary loving nerd feels the excitement of underwater adventure. Much like the relationship between sharks and pilot fish, my relationship with Shark Week has been perfectly set for years to come.
When the Internet came along, many businesses felt that direct mail no longer held any value. After all, the customers were all heading online, and the smart companies needed to follow them there.
Perhaps that is why all those early web users were faced with a barrage of banner ads, flashing text, animation and graphics every time they went to their favorite site. These ads were attempts to get the attention of viewers, and they worked – at least for awhile.